Thursday, March 25, 2010

Rita Saardi







This is my 3rd (I think) interview I've created with talented designer Rita Saardi! I am in Awe of this Mademoiselle's creativity which is full of Beauty Always. The season of Fall 2010 she got the chance to work together with the head designer of the wonderful house of Nina Ricci. The team of Ricci found Saardi's extraordinary talent and asked her to create the actual "show pieces" and in my opinion it's what MADE their show going from beautiful to Wonderfully Beautiful. All credit to Rita. She is someone to Watch. Here is my questions for this time. Enjoy.

Name:
Rita Saardi

Occupation: Fashion Designer

Where are you from originally? Lebanese grew up in Sweden

Current Location? Paris

Who do you most admire? why?
Anyone who follows his own dreams, because it's important not to give up, we only have one life.

Any Guilty pleasures?
I'm not gonna be original but it has to be food...

What inspires you?
I'm quite emotional so anything that makes me react, good or bad, can be the object of my inspiration, nothing is more sad than something that leaves us indifferent.

What would you like to come out of the future? Dreams?
I really want to make it in fashion and by that I don't mean become famous and have a multimillion label, I just want to have a nice studio and to find a good team of people to work with. It's important to have fun and enjoy the people you work with... I'm sick and tiered of working all by myself....!

Any fears?
That time will pass by and I won't have the time to do things that I really want in life, like having children or traveling around the world.... Working in fashion can be quiet a trap sometimes.

Favorite foods?
Anything with Chocolate, My mums dishes, My special pasta salad.

Favorite song?
it's a different one every week :)

What idol growing up has influenced you the most?
Influenced me??? No one really, I was to serious when I was younger, idolizing someone has always seemed silly to me cause no one is perfect, I respect many artists though.

What do you do when not working?
Don't laugh but I clean, it calms me down...My husband calls me Monica (" Friends" ). I also like to enjoy Paris with my husband... Lately I spend a lot of time in front of my computer just surfing and listening to music, bad habit cause I think I'm in love with my Mac:)

What is your life mantra?
Carpe Diem but lately I've been doing the opposite

How would your perfect day be like?
Hm, wake up in a beautiful room situated on an exotic island with my husband , take my time to have breakfast on the beach, enjoy the sea, spend two hours in a nice spa with some really close friends, get dressed and go out together to explore the country we're visiting and get inspired for my next collection :)

Your worst habit?
I am a cleaning addict as I mentioned, I like to organize and put things in the right place, it often makes me loose a lot of time.

Secret Talents?
I love receiving friends for dinner apparently I'm an excellent hostess :) , I would like to think that I could become a pretty good film director.

What makes you angry?
Stupidity, lack of imagination, unfair things, like war or poverty.... Many things make me angry!

Which movie did you see last?
I see many movies a week so I'm not gonna give you the name of the last one cause I really didn't like it, but the last one who made me happy was " Gainsbourg Vie Héroique".
What did you think?
It was perfect, and it's not because I really like the artist.... no, it was very well directed, a great casting, the first 15 min, Gainsbourg child was perfection, it felt like breathing fresh air!

What book did you last read?
I'm reading the Biography of Jean-Paul Gaultier I don't usually read "fashion books" and I'm not a big fan of JPG prêt à porter, maybe more the Haute Couture, but I admire the man.
What did you think about it?
I haven't finished it yet.... I'll tell you when I'm done april 21st when you visit Paris my darling.

Hahahaha! ok! that will be part 4?....of my Rita collection of interviews then!!!

Favorite song at the moment?
Ceremony by New Order..... Marie Antoinette soundtrack.... I'm addicted to the whole thing.

Favorite location in this world?
like destination??? if it's destination I have to say Japan.... why? Do I really need to explain why? For all the obvious reasons.... It's my dream destination with my husband,

Favorite designer? A new one every season.... ( usually I'm very faithful in life, in fashion less so.... )

If you could make one wish, what would it be?
Just one..... hm, Have my own label and make it into production and retail.

That one my Wonder, I'm sure will come true:) You are A Darling Talent my dear.

What makes you laugh?
Whenever my husband laughs, it's contagious.

What do you think about first thing in the morning?
Shower!

What keeps you awake at night?
Sometimes I can't sleep because I'm too excited and have so much creativity in my head.....I get frustrated cause I know that I won't be able to realize 10% of the things that I have on my mind... I'm not a good tailor you know and I often have to make sacrifices because of that, and the fact that I don't have a lot of money or time to spend on each collection.... I really hope it's gonna change.

Describe the person you love the most: patient, generous, loving, caring, cosy and extremely good looking :)

I think i know who that is...!

Any news? Anything happening right now that you would like to share with us?
I'm working like crazy on my upcoming collection, as usual it has become a bad habit to finish a collection in no time! For this one I have only 5 weeks.... I wish I could have more time for each collection....it's really frustrating but for the time being I have no other choice!

Nina Ricci! Tell us all about this collaboration:
Oh :) it was an interesting experience, the funny thing is that I had been working for Nina Ricci in their showroom for the last three years, but not in the studio..... so no one from the new team ,that Peter Copping have today, knew that I was a fashion designer..... except a friend of mine who is in the designing team. I was lucky that she came across an inspiration board they were working on for this last collection, and between the pictures she spotted some of my designs. She told Peter that she knew me and that I know the house really well and he was generous enough to ask to meet me, and that was the beginning of a nice collaboration during the three weeks that preceded their fashion show.

What are your plans for the future?
Let me stay focused on the nearest future, I have to deliver a collection in three weeks and I just got started.

Where can we see your works?
You can see some of it on my site, my blog: Rita Saardi's Mood and Inspiraton. And if you're in Stockholm you can view at IBEYOSTUDIO.

Darling, Thank you So Much for your time. See you soon in Paris!

All images here are from Rita Saardi's Mood and Inspiration blog and it's of her collections, the last 3 ones being from the collection of Nina Ricci with Rita's flower show pieces.

LOVE
Lindha Marina Portman

Wednesday, March 24, 2010

Miu Miu = LUST





as shot by Tokumasu Junichiro! In Fudge Magazine.

X
alice

Saturday, March 20, 2010

Inspiration Now!








Have a wonderful Weekend!
x
alice
(source of images: tumblr and the fashion spot)

Thursday, March 18, 2010

NOSTALGIA

Photographer: Ellen Rogers
Stylist: Linda Portman
Published now in Crash Magazine



To view full story (with all the outtakes) together with complete clothing & team credits, go to my COQUETTE.

top to bottom: 1 Louise Goldin, 2 Lanvin, 3&4 Hugo Boss and Charles Anastase, 5 Burberry, 6 Dior and 7 Burberry.

X
alice

Wednesday, March 17, 2010

Wonderful Swans as Seen/ Shot by Mr. Jon Bergman



My Wonderful friend (And talented photographer), Jon Bergman knows my Passion for Swans so he kindly sent me these 2 images after having viewed some on his walk around North East London the other day.

His works (fashion, musicians, nature, personal etc) can be seen here:

Jon Bergman

I suggest you take a look at his works since there is NoOne like Jon.

X
alice


Monday, March 15, 2010

Miroslava Mikheeva-Duma





My Style Icon of the moment. For more images go HERE.

X
alice
(images from The fashion spot HERE)

Thursday, March 11, 2010

Maggie Gyllenhaal


I have Never seen a girl AS Perfect as Maggie Gyllenhaal....! She was wonderful as a human being.

Team:
Photographer Miles Aldridge
Stylist: Elizabeth Stewart
Artist/ Model: Maggie Gyllenhaal
Fashion Assisstants: George Kotsiopoulos and Me.

It was a year or so after her wonderful performance in The Secretary, which is a movie I happen to Love.

Polaroids taken by me.

X
alice


How I Feel at the Moment!


SPORTY!

(and Wishing this Miu Miu dress was mine this Second..)

X
ALICE
(photographer: Craig McDean found at Discasette's site on The Fashion Spot)

Wednesday, March 10, 2010

Lee Alexander McQueen as told to Love Magazine



“People always ask if I think about a concept or the show or the front row or whatever first. No! Fuck off! The client comes first! The collection is driven by what clients want in different parts of the world, so I want them to be able to see it straight away and to judge it for themselves. Well I just think that which celebrities are wearing it, what reviews say—none of it matters if it’s all there for people to make their own minds up. I’m 40 now, but I want this to be a company that lives way beyond me, and I believe that customers are more important to making that happen than press. When I’m dead, hopefully this house will still be going. On a spaceship. Hopping up and down above the earth.”

X
alice
(images from catwalking.com and it's Mr. McQueens last show, Fall 2010)

Tuesday, March 09, 2010

New Face of the Moment: Lindsey Wixson/ Marilyn






x
alice
(all images from The Fashion Spot)

Monday, March 08, 2010

Natalia Vodianova


as shot by me polaroid style, ca 2004. In a Dior dress.

X
alice

A Shoot With Elliott Erwitt




This was probably one of the first shoots I assisted on. Mimi Lombardo did the styling for the Legendary photographer Elliott Erwitt. Yes it is him in the brown v neck sweater.

I LOVED the Monkey!

These are my polaroids I took that day.

X
alice


Sunday, March 07, 2010

I Woke Up....


to This every morning while staying in New York. Did I fall In Love??? YES!

Her name is Snuttan!

Photo courtesy of Madame Slertman (who to is the"mother", and one of my Dearest Friends on this earth,of this adorable creature).

X
alice

Ohlalalala!!!




me as a blonde ca 5 years ago:) at work (can not for my life remember who took this polaroid of me...but it's probably my dear Mimi Lombardo).

Such ugly computers in the background.

Yes the second polaroid is that of my former desk....I truly Do Preach:

EMPTY DESK= EMPTY MIND

:)

Scanned some other polaroids, i'll post them tomorrow. The sun is waiting for me outside.

X
alice