Cheap Monday

Yesterday i wrote about Cheap Monday and their deal with H&M.

My Editor Jennifer Flynn, sent me an article about Cheap Monday from labelnetworks.com/ 2006 where they had gotten the news from AP.

So sorry about this, I had NO idea about their vision.Whereas I still do Very much like all people working at Cheap Monday Plus their cool jeans and designs, it will be a little hard to support the idea behind the label.

"..the story first broke on the AP wires about the designer Bjorn Atldax’s stand against organized religion, it caused some to think perhaps Cheap Monday jeans’ logo was more about selling denim than anything else.

Atldax made it clear that his design “Is an active statement against Christianity,” which he also believes is a “force of evil” that he blames for sparking wars throughout history, according to the latest AP story on the topic.

those who simply love Cheap Monday jeans like the punker look of the logo, slim fit, and the price. The fact that the design may be anti-Christian doesn’t matter as much to the actual consumers as it does to those riled by the symbolism.

According to Label Networks’ field research reporter in Stockholm, it’s not surprising that such popularity for this type of jean has taken shape, especially in the “SoFo” area which was originally a working class, beer joint, pool-hall area, re-fashioned as a rather trendy hang-out for young people. In terms of religion, Label’s reporter explains, “I do not think Swedes generally are against religion, however religion is not a big thing. It is considered a peripheral thing. This comes from Sweden being such a "practical" country in all aspects. Sweden is a country that believes in humans. That all that we have are ourselves and that everything comes from humans, including the idea of "God," "Allah," "Shiva" or whatever. The bible was written by humans.

the correlation between religion and denim does give the brand a different story."