Wednesday, September 15, 2010

Love of Today: Luca Guadagnino's "Chronology" Starring Maria Carla Boscono for NOWNESS in Collaboration With Net-A-Porter

Such a Beautiful short film by Luca Guadagnino!!! The director of I Am Love starring Tilda Swinton.

Quote from NOWNESS: "The symbolic short stars dark Italian beauty Mariacarla Boscono in highlights from the fall 2010 collections—including Miu Miu, Yves Saint Laurent, Valentino and Christopher Kane. “Subdued in parts and with moments of high drama, the mood of the film resonates with the collections of the season,” says Alison Loehnis, Net-a-Porter’s Vice President of Sales and Marketing. Natalie Massenet founded Net-a-Porter in 2000, confounding critics who said that luxury clothes would never sell online. The site now sees close to three million visitors a month—mostly “time-starved” women, says Loehnis, who “love newness, and are drawn to a sharp edit.” Chronology is styled by Cathy Edwards, and in an innovative fusion of inspiration and instant gratification, the looks seen on Boscono are available on Net-a-Porter, which is debuting a version of the film today (while NOWNESS hosts the director’s cut). “Short film is a way to capture the imagination of our clients,” says Loehnis. Guadagnino does this and more—with its rich palettes and flashes of surrealism, Chronology ignites our desire for the textured, glamorous folds of fall."

All images are Screen caps from NOWNESS!

You can view the film HERE.

I Loved it!! The beauty of an Maria Carla together with the amazingly beautiful visuals of Luca= Wonders.


No comments: